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777 is a music and media company founded in Bergen, Norway by boy pablo and his manager Fabio Enzo. 777 is founded on the principle of creative curiosity, a genuine love for music and its impact, and friendship. We do our best to help set the tone in an ever-evolving creative industry, which sometimes can lead us to do fun things like becoming the first record label in the world to launch an esports offshoot, or when the label released the first song ever to sample real sounds from the surface of a foreign planet (Niilas – “Perseverance”). Now with offices in Oslo and Bergen, 777’s activities are comprised in a record label (777 Music), a publishing company (777 Publishing), artist management, a studio and an Esports organization (777 Esports).
777’s YouTube channel 777tv originally picked up traction when Fabio got caught sneaking backstage at a festival with fake credentials by Tyler, the Creator. Fabio was the only “journalist” that got an interview with Tyler that day and the video helped to quickly grow the channel. Soon after Fabio released boy pablo’s debut EP Roy Pablo and launched his career as a global artist. After teaming up with Norwegian industry veterans Tim Dunham and Kristine Bjørnstad, 777 Music and 777 Publishing were established as the global home for boy pablo and the rest of the 777 musical artists, songwriters and producers. 777 Esports was founded shortly after in partnership with an exciting group of Norwegian musical artists, making 777 MUSIC the first record label in the world with an esports offshoot. In February 2021, 777 MUSIC also wrote its name down in history as the first record label to release music composed with sounds from the surface of Mars, with the release “Perseverance” by Niilas.
Kristine is our MD and oversees the business aspects of 777 alongside her day-to-day roles with the creative team. Before joining the rest of the 777 crew full time she was the Managing Director of Ingrooves Nordic as well as running the indie label U OK? with Tim. In her spare time she’s spending too much time on Football Manager and trying to make the perfect sourdough loaf.
Head of A&R and Marketing
Tim is the Head of A&R/Marketing at 777 Music and comes to us from his role as Director of Global Digital Strategy at Ingrooves. He is a specialist in streaming strategy and has years of experience as an A&R for record labels and publishing companies. Tim is also a trail and ultra marathon runner that you can find in the forests near Oslo all year long drinking from rivers and smelling pine needles.
Creative Director & A&R
Fabio is the Creative Director, an A&R and the founder of 777 as a media channel back in 2017. Fabio spends his days as boy pablo’s manager and art director, in addition to running a clothing store in Bergen, and working as an MD of 777 Esports, the label’s newest brand offshoot.