Ira Nor

Hailing from the idyllic town of Halsa, Norway where the mountains meet the fjords, Ira Nor is the newest signing to 777 Music. The 22-year-old songwriter draws equally on a childhood love of Taylor Swift and a mild obsession with the hyper-pop leaning output of artists like Charli XCX and Troy Sivan in crafting her debut EP Swim Ira – out August 26th. This meld of influences manifests in an electronic-pop therapy session you can dance to. Sonically, it looks to the future, sure, but the synths and general warmth feel all kinds of Blade Runner nostalgic. Turn your attention to Ira’s warped vocals though, and suddenly the lyrical anguish behind the bangers hits home.